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Ray Designs Pop-Up “TOA” for Benefit Cosmetics

Posted by Ray Marshall on July 18, 2012 in Events, Making Pop-ups, Pop-Ups |

I didn’t know what a “TOA” was either until I was asked to design one for the Benefit Cosmetics company.

I designed and produced 800 “Token of Appreciations” for Benefit’s “Glamouriety” evening recently held at Bimbo’s 365 club in San Francisco.  This extremely glamourous event was held for Benefit’s global counter managers to launch a Benefit movie called “Glamouriety.”

I feel particularly proud of this piece because we had a very short fuse deadline, and we produced it here in California instead of overseas. Yeah!

"Glamouriety" Pop-Up

"Glamouriety" Pop-Up For Benefit Cosmetics

 

"Glamourity" event at Bimbos 365

Bimbos 365 all decked out for "Glamouriety"

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